Unilever, a multinational corporation which owns companies including Ben and Jerrys, Dove, and Axe, has threatened to pull its advertising from Google, Youtube, and Facebook. Unilever's announcement is based on the extremism, racism, sexism, and hate speech on the platforms, and the company points specifically to a lack of protections for underage Internet users.
At the Interactive Market Conference Bureau, Unilever Chief Marketing Officer Keith Weed said, "Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate". Weed specifically pointed to an erosion of social trust created by the objectionable content. Opponents claim the move is yet another attempt by transnational corporations to control free speech – noting that Unilever has been called out for abuses in third-world countries.
Unilever reportedly spends nearly 2 billion dollars on digital advertising a year. Facebook and Google are estimated to have monopolized over 60 percent of digital advertising last year.