According to the annual Harris Reputation Quotient poll released on Tuesday, Apple and Google's corporate reputations have dipped significantly over the past year. The survey polled 25,800 U.S. adults from Dec. 11 to Jan. 12 and ranks the reputations of the“most visible” corporate brands.
Google was ranked at #2 in 2016, #8 in 2017, and has fallen to #28 this year. Apple fell from #5 in 2017 to #29 in 2018.
John Gerzema, CEO of the Harris Poll, told Reuters that he believes the tech giants have fallen due to a lull in hot products. “Google and Apple, at this moment, are sort of in valleys..we’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do," Gerzema commented.
Amazon has held the #1 or #2 spot for the past five years. Tesla also experienced a nice reputation boost thanks to Space X's recent success, jumping from #9 to #3.