A study by eMarketer has shown that 700,000 fewer teenagers in the United Kingdom will use Facebook in 2018 than in the preceding years. Less than half of American teenagers will be regular Facebook users. Additionally, older people will increasingly join the site, making people over the age of 55 the second-largest user demographic.
According to analysts, the change is a combination of newer platforms like Snapchat taking over, and the fact that Facebook has now been around long enough to filter its way to older Internet users. Richard Broughton, an analyst at Ampere, told the Guardian, "older people tend to be late to the internet party, but adoption tends to find its way through the demographics eventually."
Facebook reported over four billion dollars in profit in the last quarter of 2017.