Facebook continues to allow advertisers to target users based on their perceived interests in sensitive topics like religion, sexual orientation and political beliefs, in violation of EU data protection law set to go into effect on May 25.
According to a Guardian/Danish Broadcasting Corporation investigation, sensitive topics that are specifically supposed to be off-limits to advertiser targeting are still available. Those categories include a person’s race, ethnic origin, politics, religion, sex life and sexual orientation.
However, what the investigation found was that advertisers can still target someone who is interested in say, Hinduism and homosexuality, a demographic of about 68,000 people in the UK.
The EU information commissioner's office says the availability of this kind of data puts at risk people's “fundamental rights and freedoms, for example, by putting them at risk of unlawful discrimination,” according to The Guardian.